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Small Business

My Standing Desk and Treadmill Office Set Up

My Standing Desk and Treadmill Office Set Up

When I tell people that I spend 80-85%% of my time on the computer, most people are surprised. “I thought you had a bakery?” “Don’t you decorate cookies all day?” I don’t own a bakery (but we do sell all kinds of awesome supplies and merch in our shop, please check it...

5 Things I Wish I did Differently When I Started my Business

5 Things I Wish I did Differently When I Started my Business

I started my first ecommerce "venture" when I was 11 - selling counterfeit k-pop bookmarks on Soompi forums (do not recommend doing this today), using free internet hours from the AOL discs that I gathered from my friends/family. I tied up the phone line a lot and my...

Introducing: My Custom Bakes

Introducing: My Custom Bakes

Hi there! Lisa here, owner of Borderlands Bakery. In my ten years of cookie decorating, I spent 5 of them taking on custom orders for decorated sugar cookies and french macarons. Having lived that custom-order life and after talking with thousands of other bakers, we...

Growing on Instagram in 2021

Growing on Instagram in 2021

For those of you who live and breathe Instagram (i.e. many creators/influencers/brands), the recent changes “officially” announced by head of IG Adam Mosseri probably didn’t come as much of a shock -- IG has been undergoing massive changes for the last year and have...

Sustainable Baking and Being Environmentally Conscious

Sustainable Baking and Being Environmentally Conscious

So... you want to talk about what we can do in the baking community to counteract climate change and pursue a sustainable baking ethos… so do I. So, here we go. I’m going to approach this from a practical perspective - nothing overly complicated but also keep in mind...

Macaron Classes

Macaron Classes

Our French Macaron Classes are FINALLY releasing Feb. 28 2021 at 8am PST -- we filmed the bulk of this in Jan 2020 right as COVID was starting to hit the US, and it felt like it has taken an eternity to get this out to you all! Hope you’re all as excited as I am, and...

5 Things I learned Launching a Digital Baking Course

5 Things I learned Launching a Digital Baking Course

With Covid shutting down the world in 2020, we immediately saw normalcy go right out the window… and with that, it meant that in-person classes were canceled. We were already making plans for our digital baking course offerings but the timetable for that was quickly...

I quit IG, and this is what happened

I quit IG, and this is what happened

A little background - IG is my life when it comes to business/marketing. I also receive a lot of joy from scrolling through my feed and interacting with you.  As a single human being with limited time, I made choices about how to prioritize where I spent my efforts....

Our Cookie Con Experience – Your Questions Answered

Our Cookie Con Experience – Your Questions Answered

OK-- so this may be the shortest "blog post" in history (but it's packed with info!!) ... I attended my first Cookie Con in March 2019 in Reno Nevada -- I asked for your questions last year and this year, compiled them all and put together a little Q&A on our...

5 Things to Consider Before Quitting Your Day Job

5 Things to Consider Before Quitting Your Day Job

Many of you who follow me on Instagram know that as of Nov 1, 2019-- I went all-in on Borderlands Bakery. Up until that point, I had a super solid career in biotech and was quite "successful" by the traditional/socially normal definition (skillset, recognition,...

New Cookie Decorators – Start Here

New Cookie Decorators – Start Here

You've seen all the beautiful cookies on Pinterest and Instagram, and now you're ready to take on the challenge for yourself, but don't know where to start. This post contains some information that might be helpful for you. Keep in mind -- all this information is...

Instagram Growth for Cookiers and Makers

Instagram Growth for Cookiers and Makers

One of the most frequently asked questions I get from fellow bakers looking to get more exposure is: How do I grow my Instagram account? Instagram has a HUGE user base and it's no question why so many people want to get in on this tool! And I got some feedback after...

My Food Network Experience

My Food Network Experience

I had the once-in-a-lifetime opportunity of competing on Food Network's Christmas Cookie Challenge - Season 2 Episode 5, which originally aired December 3, 2018.  A casting director approached me after seeing my work on the internet and encouraged me to apply. Lesson...

Cookie Pricing – My two cents.

Cookie Pricing – My two cents.

When potential clients ask for my pricing table, I get sticker shock, a lot. In an attempt to educate the masses on why these cookies are so pricey, let's look a breakdown of materials and process. -- This doesn't apply just for cookies, but for many home based,...