Fifteen years ago, I started selling cookies out of my home kitchen with zero idea what I was doing. I didn't know my state's cottage food law existed (though, at a much more limited capacity at the time) I priced my first orders by "feeling it out", and I found out...
Hi everyone. I had shared this with my email subscribers in May and wanted to also post this publicly...... This letter has been sitting in my heart for a long time, and today, I finally feel ready to share it with you. On July 2, 2012, I posted my very first...
Starting a cottage food business is an exciting venture, but getting customers to know about your delicious creations can feel like a daunting task, especially since as cottage food business owners, we wear ALL the hats! Whether you're selling bread, crafting homemade...
Pricing your baked goods correctly is crucial for the success of your baking business. In the video below, we’ll discuss the essential factors to consider when setting prices for your delicious creations. Whether you’re a home baker or running a bakery, these tips...
When I tell people that I spend 80-85%% of my time on the computer, most people are surprised. “I thought you had a bakery?” “Don’t you decorate cookies all day?” I don’t own a bakery (but we do sell all kinds of awesome supplies and merch in our shop, please check it...
I started my first ecommerce "venture" when I was 11 - selling counterfeit k-pop bookmarks on Soompi forums (do not recommend doing this today), using free internet hours from the AOL discs that I gathered from my friends/family. I tied up the phone line a lot and my...
Hi there! Lisa here, owner of Borderlands Bakery. In my ten years of cookie decorating, I spent 5 of them taking on custom orders for decorated sugar cookies and french macarons. Having lived that custom-order life and after talking with thousands of other bakers, we...
For those of you who live and breathe Instagram (i.e. many creators/influencers/brands), the recent changes “officially” announced by head of IG Adam Mosseri probably didn’t come as much of a shock -- IG has been undergoing massive changes for the last year and have...
So... you want to talk about what we can do in the baking community to counteract climate change and pursue a sustainable baking ethos… so do I. So, here we go. I’m going to approach this from a practical perspective - nothing overly complicated but also keep in mind...
Our French Macaron Classes are FINALLY releasing Feb. 28 2021 at 8am PST -- we filmed the bulk of this in Jan 2020 right as COVID was starting to hit the US, and it felt like it has taken an eternity to get this out to you all! Hope you’re all as excited as I am, and...
With Covid shutting down the world in 2020, we immediately saw normalcy go right out the window… and with that, it meant that in-person classes were canceled. We were already making plans for our digital baking course offerings but the timetable for that was quickly...
A little background - IG is my life when it comes to business/marketing. I also receive a lot of joy from scrolling through my feed and interacting with you. As a single human being with limited time, I made choices about how to prioritize where I spent my efforts....
OK-- so this may be the shortest "blog post" in history (but it's packed with info!!) ... I attended my first Cookie Con in March 2019 in Reno Nevada -- I asked for your questions last year and this year, compiled them all and put together a little Q&A on our...
Many of you who follow me on Instagram know that as of Nov 1, 2019-- I went all-in on Borderlands Bakery. Up until that point, I had a super solid career in biotech and was quite "successful" by the traditional/socially normal definition (skillset, recognition,...
You've seen the impossibly beautiful cookies all over Pinterest, Instagram + TikTok and now you're ready to try it yourself. The problem? You have no idea where to start. This is the guide I wish I'd had when I began. It covers the mindset, the recipes, the icing...
One of the most frequently asked questions I get from fellow bakers looking to get more exposure is: How do I grow my Instagram account? Instagram has a HUGE user base and it's no question why so many people want to get in on this tool! And I got some feedback after...
I had the once-in-a-lifetime opportunity of competing on Food Network's Christmas Cookie Challenge - Season 2 Episode 5, which originally aired December 3, 2018. A casting director approached me after seeing my work on the internet and encouraged me to apply. Lesson...
(this post was updated August 14, 2026) "How much are sugar cookies" is probably one of the most commonly asked questions we get as cookie decorators. And when I quote a price, I regularly get sticker shock...a lot. So let's break down the materials, the process, and...