9 Creative Packaging Ideas for Bakers

Jul 16, 2023 | Cookie Decorating Resources | 0 comments

If you’re a passionate baker who gifts or sells your baked goods, you might also want your delicious treats to make a lasting impression.  I’ve been obsessed with packaging early on in my cottage bakery career and *love* dressing up my bakes to enhance the customer experience. Packaging is the first thing our clients see when they receive or purchase your baked goods. It sets the tone for their experience and influences their perception of the quality and care put into your treats.  Thoughtfully designed packaging helps establish your brand identity and creates a cohesive visual experience for your customers. Here are 10 creative packaging ideas that can help set you apart.

Sunglass cookies in clear boxes

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  • Customized Stickers and Labels: Create a cohesive brand experience with personalized stickers and labels that seal your packages.
    • Design unique stickers or labels featuring your logo or bakery name to seal your packages or adorn your bakery boxes.
    • Consider adding personalized messages, flavor descriptions and ingredients to enhance the appeal (and also stay compliant with your local laws)
    • I like Labelin, StickerYou and StickerGiant. A good budget option is Vistaprint if you want something basic and affordable. I generally do not recommend printing them at home- they end up being more expensive and takes more time. HOWEVER, I do recommend you invest in a thermal printer for ingredient labels and one-off printing (also great for shipping labels) to save a bunch of dough long term. If you need help designing stickers or branding, don’t hesitate to inquire about our graphic design services! Send us an email: hello@borderlandsbakery.com
    • If you’re looking for cheap thank-you stickers, Amazon is a great option

Cookie sticks in window box

  • Window Boxes and Clear Packaging: Showcase the irresistible beauty of your baked goods with window boxes and clear packaging, tempting customers with a visual feast.
  • Decorative Gift Bags: Delight customers with charming gift bags in various sizes, adorned with patterns and colors that reflect your brand and the occasion. I’m particularly obsessed with heat-seal kraft bags with a window.
    • Opt for charming, decorative gift bags in various sizes to hold your baked goods. But make sure your packaging does not fully cover the most visually appealing aspects of your baked goods.
    • Window bags are always a great option.

  • Cookie Cards & Backers: take the idea of a candy gram and run with it – tons of shops offer digital files you can purchase to print and trim at home, or take to the print shop either in person or online.
    • One of my favorite shops is Cookie Printable Shop
    • We also offer a range of tags and backers (digital downloads) in our shop.
    • If you want to customize your own tags, cards, backers, etc, we can help! Email us for graphic design services: hello@borderlandsbakery.com

  • Ribbons, Twine, and Bows: Add an elegant touch to your packaging by incorporating ribbons, twine, or bows, elevating the overall presentation and creating a sense of anticipation.
    • Add a touch of elegance and sophistication to your packaging by incorporating ribbons, twine, or bows.
    • Wrap your bakery boxes or bags with these decorative elements, creating a sense of anticipation and enhancing the overall presentation.
    • Amazon has a great and affordable selection of twine, and twist-tie ribbons/bows.

  • Personalized Tags, Thank You Notes: Build a personal connection by attaching customized tags or thank you notes, showcasing your appreciation and fostering customer loyalty.
    • Attach personalized tags or thank you notes to your packaging to create a heartfelt connection with your customers.
    • Include a handwritten message, baking tips, cookie care card, or even a discount code for their next purchase, showing your appreciation and building customer loyalty.

  • Creative Containers and Jars: Explore unique containers and jars that complement your baked goods’ style, such as mason jars or vintage tins, creating a memorable and nostalgic experience.
    • Explore unique containers and jars that align with the style of your baked goods. I used to put cookies on a seasonal plate, and wrap the whole thing up in cellophane- inexpensive, and shows off your cookies!
    • Mason jars, vintage tins, or mini glass jars can add a touch of nostalgia and charm, making your treats even more memorable.
    • Don’t forget to consider seasonal offerings. Miss Cookie Packaging has really amazing, unique packaging solutions for bakers and cookiers.

  • Sustainable and Eco-Friendly Materials: Embrace eco-consciousness by opting for biodegradable and compostable packaging made from recyclable paper, cardboard, or plant-based plastics.
    • Opt for eco-friendly packaging materials made from biodegradable or compostable materials- it costs more, but it can be worthwhile.
    • Choose options like recyclable paper, cardboard, or plant-based plastics to minimize the environmental impact.
    • No Issue Tissue, Clearbags has a good selection of eco friendly packaging

  • Reusable Packaging: Encourage sustainability by using reusable options like glass containers or fabric bags, providing customers with a greener alternative and fostering long-term engagement.
    • Consider using reusable packaging options such as glass jars or fabric bags.
    • Encourage customers to return the containers for a discount on future purchases, promoting sustainability and customer engagement.

Remember: Packaging is an essential aspect of showcasing your baked goods and creating a memorable experience for your customers. By incorporating creative packaging ideas, you can elevate the presentation of your treats, enhance your brand identity, and leave a lasting impression. Whether it’s customized stickers, decorative gift bags, or sustainable packaging choices, let your creativity shine throughout the entire product experience.

If you have any questions or suggestions for where to purchase these items, please don’t hesitate to leave a comment below, and I’ll be happy to add it to this list!


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